UX/UI and Brand Identity Design
Unicarde is a smart business card platform that helps users share their contact details and digital profiles through a single link or NFC tap. This end-to-end design project covered everything from brand identity to mobile UX, web UI, packaging, and marketing assets.
As the lead designer, I crafted Unicarde’s full visual and digital ecosystem.
Services
Client
Year
Website
Challenge
Building a Seamless Product Experience from Scratch
Unicarde needed a unified identity and intuitive digital platform that could:
Introduce a tech-savvy way to share business information
Appeal to modern professionals across industries
Deliver a polished unboxing and activation flow
Enable users to create and manage their profiles easily
Position the brand in a competitive smart card market
Goal
Create a Cohesive, End-to-End Brand and Product
The goal was to launch Unicarde as a high-trust brand through:
A strong, professional brand identity
User-friendly mobile and web platforms
Premium card and packaging design
Marketing-ready visuals and content for social channels
🔹 Visual Identity & Logo Design
Developed a minimalist, chess-inspired logo symbolizing strategic connection
Used bold typography and monochrome contrast for a premium tech feel
Built a scalable grid system to guide brand consistency across assets
🔹 Mobile App UX/UI Design
Designed onboarding, profile creation, and contact sharing flows
Focused on intuitive navigation and field clarity
Included profile editing, password management, and social link integrations
🔹 Marketing Website & Landing Pages
Designed responsive landing pages with clear CTAs
Communicated value through modular sections
Highlighted the product, use cases, and card options visually
🔹 Packaging Design for the Smart Card
Created sleek, functional packaging with clear setup instructions
Balanced white and black space for contrast and elegance
Added NFC/QR setup guidance and tagline: Be the Game Changer
🔹 Smart Business Card Design
Developed a trio of elegant color variants: Raspberry, Graphite, Forest Pine
Used subtle texture and icon placement for a tech-savvy, premium look
Ensured compatibility with the NFC and QR code tech
🔹 Dark UI Profile & Web View Integration
Image: Unicarde-Frame-10-min.webp
Designed public profiles that match the mobile view
Created a unified aesthetic across app and web
Enabled shareable profile links for instant contact exchange
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.
Shaping comprehensive brand narratives for enduring impact.
Shaping comprehensive brand narratives for enduring impact.
