Modernizing Medical Refrigeration Through User-Centered Design
BioFridge, a leading manufacturer of portable medical refrigerators, specializes in providing efficient and reliable cold storage solutions for the medical and scientific communities. Following the acquisition of BioFridge, I led a comprehensive design overhaul, including the development of a new website, creation of product manuals, user guides, technical sheets, support videos, and the UX/UI design for the innovative BioFridge with Display.
Services
Tools
Client
Challenge
Modernizing BioFridge's Digital Presence and Product Interface
Post-acquisition, BioFridge faced the challenge of modernizing its digital presence and enhancing user interaction with its products.
The existing website needed a redesign to effectively showcase the product range, and there was a lack of comprehensive support materials.
Additionally, the introduction of the BioFridge with Display required an intuitive interface for both the device’s controller and its accompanying mobile application.
Goal
Comprehensive UX/UI Redesign and Development of Support Materials
The primary objectives were to revamp BioFridge’s website for improved user engagement, develop detailed support materials to assist customers, and design an intuitive UX/UI for the BioFridge with Display’s controller and mobile app.
Solutions and Results
Website Redesign
The new website was designed with a focus on user experience, featuring clear navigation, detailed product information, and responsive design to cater to various devices. This overhaul resulted in increased user engagement and facilitated easier access to product details.
Development of Support Materials
Comprehensive product manuals, user guides, technical sheets, and support videos were created to assist customers in understanding and utilizing BioFridge products effectively. These materials enhanced customer satisfaction and reduced support inquiries.
UX/UI Design for BioFridge with Display
The BioFridge with Display was equipped with a user-friendly interface, featuring real-time temperature monitoring, customizable settings, and efficient data management. The controller’s display and mobile app were designed to provide seamless user experiences, ensuring optimal storage conditions.
Strengthening BioFridge’s Market Position Through Design
