Designing for Cloud Security Innovation
At Cyscale, I worked alongside a brilliant team of engineers, product managers, and marketers to transform how users interact with a platform that helps businesses protect sensitive data in the public cloud through automation, compliance monitoring, and real-time risk detection.
As a Senior Designer my mission was to bring clarity to complexity—redesigning the product experience, optimizing the marketing site, and supporting the go-to-market (GTM) efforts with strategic design and compelling visual storytelling.
Services
Tools
Client
Challenge
Complex Product, Growing Needs, and a Fragmented Experience
Cyscale was evolving fast. With a complex platform and a growing set of cloud security features, the company faced several interconnected design challenges:
The UX and UI of the app needed refinement to support user workflows and surface critical security insights more intuitively.
The marketing website wasn’t converting as effectively as it could, especially when it came to high-value content like technical whitepapers.
New features were being introduced, but onboarding and explanation tools were limited.
There was a need to align product design with sales and marketing goals to support conversions and retention.
In short, we needed a cohesive design system and strategy that could scale with the product—and help users unlock its full potential.
Goal
My Role and Approach
As Senior Design Consultant, I provided end-to-end design leadership. My approach combined user-centered design thinking, agile collaboration, and a bias for action. Here’s how I tackled the challenge:
🔹 App UX & UI Overhaul
Conducted product audits and heuristic evaluations.
Collaborated with the product team to identify friction points in navigation, visual hierarchy, and task flows.
Redesigned the interface to surface insights faster and support contextual analysis of security misconfigurations.
Used Figma to prototype flows and components, ensuring consistency and reusability.
🔹 Cross-Team Workshops & Feature Integration
Facilitated design workshops and collaborative ideation sessions to shape product roadmap decisions.
Coordinated research with PMs to validate concepts for new compliance features (e.g. ISO 27001, SOC 2 dashboards).
Integrated new capabilities into the platform with an emphasis on reducing cognitive load.
🔹 Website Redesign & A/B Testing
Led a full redesign of the marketing site, focusing on storytelling, usability, and SEO.
Ran A/B tests on landing pages to determine the most effective layouts and content strategies.
Optimized the blog, technical documentation, and whitepaper pages—resulting in a notable uplift in lead generation from organic traffic.
🔹 Video Creation for Product Education
Produced a series of explainer videos for product onboarding and feature walkthroughs:
Wrote scripts and created storyboards.
Designed all motion graphics and UI animations.
Used AI-generated voiceovers and recorded demo sequences.
These videos became key tools for sales, support, and onboarding, saving hours of manual explanation.
🔹 Brand Consistency & Visual Systems
Established a unified design language across product, web, and marketing assets.
Provided design guidelines and UI libraries for smoother collaboration with developers and content creators.
Result
Results
Thanks to a collaborative effort across teams, we delivered measurable outcomes:
- 🚀 Increased organic leads through blog and whitepaper optimization.
- 🧠 Improved product usability, helping users resolve security issues faster.
- 📈 Shorter sales cycles enabled by clear, compelling product videos.
- 🤝 Stronger cross-functional alignment between design, marketing, product, and GTM teams.
This project was a great example of how strategic design can serve not only end users, but also empower marketing, sales, and product teams. By simplifying complexity and turning insight into interface, I helped Cyscale scale more confidently into the next stage of its growth.
Crafting intricate brand narratives for lasting and meaningful impact.
Crafting intricate brand narratives for lasting and meaningful impact.
